The FTC has recently announced their intention to "guide" how marketers are using behavioral targeting and other forms of advertising to reach consumers online. Consumers have a right to privacy of their data and this may lead to some convention like a "do not follow" feature. We have a choice to either self-regulate or see what legislation might be cooked up to protect consumers.
This week, the Word of Mouth Marketing Association has a webinar featuring Manas Mohapatra, Attorney, Division of Privacy and Identity Protection, FTC. Before freaking out about the implications, join the webinar to learn directly from the FTC.
WOMMA Webinar - December 15
Exploring Privacy: What the FTC Wants You to Know When Building Your Social Platforms
Cost: Free for Everyone
Date: Wednesday, December 15, 2010 Time: 11:00 AM - 12:00 PM (CST)
Speaker: Manas Mohapatra, Attorney, Division of Privacy and Identity Protection, FTC