This past week's BusinessWeek is chock full of relevant social media stories. Not the least was the big Facebook article that named two of our client success stories and revealed that the power of Facebook for marketers is in the 'earned media' not the absolute click rate of the engagement ads.
"Charlie Rose: But people are saying, for example, in e-commerce, that you're more likely to be served by the opinions of 10 friends than by a Google search.
Eric Schmidt: If that's the future, we'll see. We can certainly make our advertising much more effective to the degree we have more information about who your friends are. The fact is, there's not going to be a single solution here."
The "opinion of 10 friends" is all about the real value in social media - word of mouth. The Word of Mouth Marketing Association (disclosure: I am past president of the board) is the one industry organization dedicated to helping marketers adopt and excel at this new future where peer endorsement drives purchase decisions and opinions. There are two events coming up that bring marketers together to share best practices and cases around this next discipline;
- WOMMA Summit in Las Vegas on November 17-19
- The Talkable Brands Exchange in Alex HQ in NYC on October 7
Attend both to see what Facebook, Charlie Rose and Eric Schmidt all see as the power of social media.
(image from a terrific source for news - The Next Web)