The Power of Integrated Social Media: Video

Earlier this month, I was working with my team in Australia. They immortalized me via their video program called the Red Chair Series. Here are some of the things they asked and where that conversation led. It is actually a good companion to the book, Socialize the Enterprise, which Ogilvy just published:

• Has social media led to a shift in consumer behavior?
• Is social media a fad?
• What makes an effective social media strategy?
• How do you compare social media ROI with traditional media? 
• Has social media impacted politics and government? 

Comments

[Julieodonn]

Interesting point about brands no longer relying on 'brokers' to communicate with consumers. I think advertising as we know it is dead...there is a need for advertisers to raise the bar on creativity, leveraging new media tools to deliver campaigns which are truly integrated to deliver maximum results for the brand.