CNN International: My Old Spice Commentary

August 04, 2010

As I mentioned in a my post about the Old Spice viral video phenomena, I was asked to comment on a CNN International story on that topic. Well, since then, we have all learned that the videos contributed to a significant boost in sales. And in a fit of false modesty, I never linked to the CNN story where I was featured.

So, here it is in all its glory. Wait for it, wait for it, ahhhh - hey, wait a minute. How could they get my job wrong it so simple really - "360 Digital Influence at Ogilvy...?" Oh well, it least my jacket didn't moire.

Posted at 12:20 AM in Best Practices, Brand Strategy, Consumer Marketing, Video | Permalink

Technorati Tags: CNN, Digital Influence, John Bell, Old Spice, viral video

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Congratulations!!

Posted by: Tanya Chadha | August 04, 2010 at 02:00 PM

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