I am about to release a new "Red Paper" via Ogilvy publishing. It will become available in about a week. Last week in Australia, I had the opportunity to talk with Phil Dobbie at CBS. Phil runs a great series of podcasts and we discussed the premise of "Socialize the Enterprise"
At its heart, this book is about big brands entering year 2 or 3 of social media work and the steps they must take to get the most out of social media lest the English garden-growth of experiments undermine their progress.
You can connect with Phil here at the BTalk blog - loads of great content
Listen here:
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