This Wednesday at 11:30am ET, we will be presenting a session in cahoots with John Stoll, Manager of Global Corporate News at Ford on socializing the enterprise. Originally billed as "5 Lessons", we will actually deliver 12 lessons from our experience.
This is part fo 2 says of an innovative virtual event hosted by PRWeek called PRWeek Lab. While I have participated in virtual events before, they remain a bit of an experiment. We will be online live from 11am to 4pm ET each day June 2-3 running our own presence - Ogilvy's Innovation Academy - where you can experience 3 short samples of the curriculum we use for our staff and clients.
But back to the main session. Here's the skinny:
Socialize the Enterprise: 12 Lessons Learned Applying Social to Business
John Stoll, manager, global corporate news, Ford Motor Company
John Bell, global managing director, 360° Digital Influence, Ogilvy Public Relations Worldwide
Ford has applied social media more strategically and thoroughly than other leading brands. In 2009, the Social Media Index named Ford the top automotive brand in social media. How did Ford apply social media in a most critical year? How has it changed their communications function, team and mission? Join John Stroll, manager, global corporate news, Ford Motor Company and John Bell, managing director of Ogilvy's 360° Digital Influence team as they offer a peak beneath the tent. What five lessons did they learn that surprised even them?
Please join us at the event. You can find out more here and register.