On September 14th, I will participate in a live webinar on behalf of WOMMA that will kick-off a process to define just what forms "disclosure" must take between brands and influencers to live up to WOMMA Ethics and the impending FTC Guidelines (likely October 2009).
- How should bloggers disclose they recieved a loaner car, laptop or big screen TV to experience?
- How should they disclose if they receive product to keep whether a digital camera or a case of shampoo?
- What about tweets about sponsors? How do you tag tweets?
- How can brands push influencers to disclose their 'material relationship' on the bloggers own site?
These are examples of the reality behind the core question of what is 'best practice disclosure.' WOMMA helps brands via the WOMMA Code of Ethics. This year's challenge is to drill down on disclosure and put specific definition on the best, most ethical and practical ways of doing it.
Here's the skinny:
Monday September 14 at 2pm ET
Ethics and Endorsements: What is Adequate Disclosure?
Moderator:
Paul Rand, WOMMA-President Elect and President/CEO of Zocalo Group will serve as moderator.
Panelists include:
- John Bell, WOMMA President and Managing Director at 360° Digital Influence
- Jory Des Jardin, Co-Founder and President, Strategic Alliances at BlogHer
- Sean Corcoran, Interactive Marketing Analyst at Forrester Research
- Tom Collinger, Chair of the Integrated Marketing Communications program at the Medill School Northwestern University
- Anthony DiResta, WOMMA’s general counsel and partner at Manatt, Phelps & Phillips, LLP
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