I collected my relevant posts on the issue of best practice disclosure. In anticipation of teh FTC's impending guidelines on this issue, these may be useful to marketers:
Best Practice Disclosure: What Brands Should Do (and Why)
Best-Practice Disclosure: Let's Start With A "Terms of Engagement"
3 "Watch-outs" About The FTC Guidelines and Blogger Outreach
The Difference between Paid Media, Earned Media and Word of Mouth
Fail: Outsourcing Paid Word of Mouth
The New Social Media & WOMM Ethics Challenges #3 - Fake Social Media










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