Apparently, Brazilians are adept at hacking technology to make something out of very little. I am not talking about software hacks per se. I am talking about not settling for what's in front of them and assembling solutions from the bits and pieces of available elements. Think Frankenstein meets the iPod.
It's such a common thing they have a name for it: Gambiarra or as Renata Saraiva from Ogilvy points out, "Fazer uma gambiarra."
Here's how media maven Marcelo Tas describes it during my interview with him:
photo from: http://jabacominformatica.com