He's a TV celebrity, internet pioneer, father of 3, overall good-guy and has more than 75K followers on Twitter. Marcelo Tas has been engaged with the Internet and television for well over a decade (I love meeting guys who have been around as long as I have). I had a great dinner with him in Sao Paulo last week.
He shared a bit about himself, his social media life and his insights in Brazilian social media - all while standing outside our restaurant on the street.
He has a hugely popular live TV show in Brazil. He will go live from April through December which makes me tired just thinking about it. Online he has his blog and his very popular Twitter feed. He is a brand and a very appealing one from where I sit. Essentially I see Marcelo as a creative entrepeneur. That means he has a natural curiosity that drives him to constantly try things and invent things, mostly media. He told me of his online shows via UOL where he challenged experts to unpack complex topics like university economist who had to explain the global economic meltdown to a taxi driver. So smart.
He regularly speaks to large brands about his experience and insights into digital culture. Here's an excerpt from my interview with him outside our restaurant in Sao Paulo. One thing is clear, Marcelo comes alive in a new way when you turn on the camera. I love his energy.