"The world will look up and shout, "Save us!", and I'll whisper....no."
Last week I had the chance to meet with some of our sister companies inside WPP who were involved in the Facebook marketing for Watchmen. (First off, someone who should know says the movie is awesome). They have created 5 pages in facebook with fan pages for 4 of the characters including Rorschach. The pages have lots of goodies for fanboys like me from pics to movies to an app of questionable relevance to audio files and more. They have done a great job to fuel my appetite.
And then the nice folks at rubberrepublic.com sent me some goodies - videos - that I could post. I appreciate what they sent. Yesterday's video was from their small collection. I am a fan so this stuff is dead-on to my interests. This blog is rarely about those personal tastes as I save that for My Other Blog. But since this is a marketing juggernaut, I thought I would share.
What else could they have done?
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Given me audio files of Rorschach's signature "hurmmm"
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Let me belong to a movement to repeal the Keene Act (outlawing masked heroes)
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Given me a custom trailer that no one else had - all you would need is a custom scene or two
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A chance to win a prop (think of all those Battlestar props being auctioned off right now during the "final episodes")
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A chance to win a party of 25 tickets for opening day
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An application to assume the identity of a masked hero from the early days
It's as if they feel the artwork, scenes from the movie and behind the scenes video would be enough to get me to post and share....Okay, it worked. But I'm a fanboy.
That 'the world will look up' quote is one of my faves. His voice is bang on, too.
Love the Keene act idea - could have started that a year ago, would have been awesome. An advocacy campaign for a movie: could have staged protests in DC over the last 12 months...
Seen this: http://www.youtube.com/watch?v=n5WsciSNVS0
Very slick, love it.
Somewhat apprehensive about the movie (Watchmen and V were my two favorite books growing up, still have my originals), but cautiously optimistic :)
kai
@kaimac
Posted by: kai macmahon | February 17, 2009 at 11:08 PM
Thanks for sharing
regards
GIS Mapping services
Posted by: Map digitization | February 18, 2009 at 06:30 AM