Measuring Word of Mouth by Smiles

The Weinermobile at WOMMA: Wow! (Me, Alana Kalin - Hotdogger, and David Armano)

Why the Oscar Meyer Weinermobile is a cool word of mouth marketing "vehicle"

1. I got to ride the Weinermobile into the Rio in Las Vegas for the WOMMA Summit
2. I jumped out of it to do the Keynote address
3. Tony Hsieh, CEO of Zappos, stepped out of it to do his speech
4. I met and fell in love with the "Hotdoggers,"  the keepers of the Weinermobile and bringers of smiles

The Weinermobile makes you smile. The Hotdoggers make you feel at home. I can't think of a more delightful and talk-worthy big-brand experience at the moment. As David Armano said at the conference, 'can you count the ROI in terms of smiles?'

Step into the Weinermobile and have a pun-filled discussion with Alana Kalin or Derek O'Leary, the hotdoggers, and you will just feel it - schmaltz and cool all wrapped up in a bun.The hotdoggers have a year-long tour of duty. If I were a brand manager at a CPG I would gobble these guys up after their front-line experience with people who know and love Oscar Meyer. What a great way to start a marketing career - making fans smile.

I don't eat hot dogs. It's a meat-thing. Still, I have a warm and fuzzy feeling for Kraft for what they are doing by keeping that fleet of happiness on the road. And hats off to our friends at Weber Shandwick who helped make it possible and were just terrific!

 

Comments

[Tom O'Brien]

Hi John:

Nice post - I'll be linking to it in my WOMMA Top 5 list!

(And I think I get the photo credit on that one ;-)

Really nice job MC'ing the whole event - I know you put a lot of effort into it and it made a huge difference.

Thanks - TO'B