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October 09, 2008

Comments

Alison Byrne Fields

I was there with you guys when these metrics were created, so I thought I'd share some additional thinking since then.

With blogs and microblogging, the metrics you list are relevant to individuals (unless, of course, it's a group blog), while the metrics for social networks are for the overall social network.

So, suggested metric to add to the blogging/microblogging list would be the individual's presence elsewhere within social media, including social networks.

As an example, I tweet something on Twitter that captures your attention and you retweet it. It leads to a blog post on this blog, which is then fed to your Friendfeed account, which is auto fed to your Facebook account.

Not only is your reach broad, so the number of people who will see the idea is high, but your broad presence also gives you credibility, which means you might be a regular speaker at conferences, which means you might get a book deal . . .

In the end of course, WHO you have influence with is the only thing that matters to me -- and my client. But I think this additional metric should be added to your list.

Robert Worstell

Probably the easiest way to go this route: "Who do you listen to?"

Listening, as well as contributing great content - these are the two key elements to social media.

Whose name keeps coming up can be spammed (after a fashion) by interlinking the profiles on social media, as well as tagging/bookmarking your own stuff. So your name pops to the top of search engines and will get more attention. Using microblogs to "buzz" about your own main blog entry is another tactic.

It really is completely a personal view within social media - so attempting to apply external metrics seems improbable.

warhammer gold

suggested metric to add to the blogging/microblogging list would be the individual's presence elsewhere within social media, including social networks.

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