We had a great session today in Atlanta with the local PRSA - comms experts from brands, non-profits, government, agencies and more. For two hours we had a lively discussion anchored in the attached "quiz" intended to diagnose where an organization might be in terms of "readiness" to engage with social media.
Thanks to our Ogilvy leader in ATL - Mickey Nall - for making this event happen from the Ogilvy side. I started with the "this-is-your-brain-thanks-to-social-media" image that I have shared before. The point was to frame up what I think our collective jobs will become in the future. From there we went into the quiz. I have not annotated the deck - sorry about that. If you were at the event, it will all come back to you. Those of you in the space (social media, digital marketing, word of mouth) the significance of the examples will likely make sense with out the notes.
We followed it up with a great panel discussion with Mike Haines from Facebook and David Santucci from The new Georgia Aquarium. Both had a tremendously valuable POV from their own different experiences. You should keep an eye out for them speaking or connect online as they are both smart guys.
Three ways to use Social Media Score:
I have clearly added to Slideshare.
Here is a pdf file for download Download social_media_score_v2_1_atl2008.pdf
And here is a live interactive site that we just re-launched today: http://www.yoursocialmediascore.com