Noah Brier released Brand Tags back in May. Until it accumulated some usage it was the kind of quick hit that could be forgotten. I presume he has pulled in some decent traffic over the past few months as there seem to be a lot more brands and a lot more tags.
A recent addition and frighteningly entertaining is "battle mode" which pits two well know brands against each other and you decide in a "Blink" who would win. The interactivity is infectious. And while it is easy to dismiss this as trivial and "non-scientic", I was surprised at how insightful it reall can be. Check out the entry for John Deere. I added "sturdy" as that was my association. But how many people must have added "Redneck" to make it so big?
The more people use it, the more insightful it will be. I hope that Noah makes an app or widget - I would definitely add it to my blog!
What else did the crowd do for John Deere?