Battle of the Brands
Noah Brier released Brand Tags back in May. Until it accumulated some usage it was the kind of quick hit that could be forgotten. I presume he has pulled in some decent traffic over the past few months as there seem to be a lot more brands and a lot more tags.
A recent addition and frighteningly entertaining is "battle mode" which pits two well know brands against each other and you decide in a "Blink" who would win. The interactivity is infectious. And while it is easy to dismiss this as trivial and "non-scientic", I was surprised at how insightful it reall can be. Check out the entry for John Deere. I added "sturdy" as that was my association. But how many people must have added "Redneck" to make it so big?
The more people use it, the more insightful it will be. I hope that Noah makes an app or widget - I would definitely add it to my blog!
What else did the crowd do for John Deere?
I love Brand Tags and agree that its value will increase over time. I've shared it with a few clients and they've all found it to be a fascinating glimpse into consumer perception. While not scientific, the user-generated "insta-perception" has a very unique value.
Posted by: Andrew Foote | June 29, 2008 at 06:25 PM
Thanks so much, glad you like it.
What kind of widget did you have in mind?
Posted by: Noah Brier | June 30, 2008 at 06:08 PM
@noah I would love to have a small widget that i could put on this blog or my facebook page with either the single brand logo field or preferably the battle available in teh widget
Posted by: John Bell | June 30, 2008 at 09:57 PM
Cool, am working on some stuff, will let you know when it's ready.
Posted by: Noah Brier | August 01, 2008 at 02:13 PM