WOMM University: Practical Tools & Techniques

There's a great event coming up in May. As a WOMMA member I see this event as a breakthrough in formats. It's practical, hands-on coursework in Word of Mouth Marketing alongside the best in the business. You will leave with new ideas, new programs, new tools that you can apply to your business and brands today. It will be intimate with a live participatory model that will give you access to some of the best WOMM practitioners in the world.

May 8 & 9th, 2008 in Miami. Get more & register at http://womma.org/wommu/

Three big reasons to come:

Great Insightful Keynotes:
Carla Hendra, Co-Chief Executive Officer, Ogilvy North America will share how word of mouth marketing is transforming marketing, why every CMO needs to evolve their view of the discipline and inside stories on how Ogilvy has embraced WOM.

Andy Lark, VP of Global Marketing & Communications, Dell gives an inside look at how word of mouth and social media has changed Dell forever and how they are using more and more non traditional marketing and communications, to be a part of the conversation with their customers.

Intimate Roundtable Sessions:
Call it a collaboratory, call it a roundtable, but don't call it a "presentation." We've added a series of intimate roundtables (10-15 people) hosted by experts where you can share in a conversation with your peers on topics that matter to you.

We will cover top questions including:
What’s new in 2008?
What’s working based upon real brand case studies?
How can I get started in WOMM and how can I pilot a program in 2008?
How can I make my existing WOM programs even more effective?
How can I measure and report ROI now?
Who can help me create effective WOMM programs?
How can I connect with my peers in this space?

Great Brand Cases:
See the following brands share their best cases for Word of Mouth Marketing from concept to measurement:Carnival Cruise Lines, New York Times, Houlihans Restaurants, OPI Cosmetics

Register This Week for a Special Member Ogilvy Pricing:
This deal will be put in place sometime tomorrow. Just register as a member for now. If you register before April 14, the conference fee is $995 for EVERYONE. That's member pricing. Then, it reverts to the regular pricing for nonmembers ($1495).

While you may have missed the initial deal, if you register as a non-member and enter "fanofogilvy" you will get $150 off the registration price.

Comments

[Tarah Remington]

John,

Thanks so much for the shout out! See you in Miami!

Tarah

[kraloyun]

Good news

Thank you for the informations.