At WeMedia 08, Scott Mowbray from Health.com is talking with Kendall Lockhart, Co-Founder, Nenuphar Mobile Media (and yoga practitioner - you had to be there for his intro) about what it means to empower people.
Ways of 'digital health' empowerment
2. Personal empowerment: during a prsonal health episode, it is critical to know what to ask for, what to demand from all of the health providers involved in your care
Social Marketing & Community
Kendall asks 'What if people don't want to change (e.g. lose weight)'
I would throw back - "what about transtheoretical model of social marketing?" that and other models to describe what causes people to change is begging for the suport systems now possible through social networks/communites. In general there is too much emphasis on simple delivery of credible information (vs. building credible community).
Kendall: Is there more 'community' now?
Scott feels that we live in a one-brand (WebMD) world. We are at an early stage of development of alternative sources for credible information.
I would throw back - what about the vast array of LongTail patient affinity groups? Are we really headed towards a model of a handful of WebMD competitors or will it be long tail from here on in with patient affinity groups like those hosted by Inspire.com and PatientsliekMe?