Super Tuesday Thoughts on Twitterbowl
While I watched the game I twittered my responses to the ads as they played down. That was the goal. Jeremiah Owyang kicked off this little activity. It became a fun little speed activity in between the bursts of 3-4 commercials during the breaks.
You can read the fascinating analysis here - no, I am not kidding, I found the level of activity surprising. If you download the spreadhseet you will find that jeremiah tabulated almost 2000 responses. WHICH DOES NOT ACCOUNT FOR AT LEAST 8 OF MINE. Seems that my Twitterberry application was not reliably 'pasting' in the @superbowlads prefix which would have made all of my "votes" show up. Rohit covered it here. Still I had fun. There was a sense of community as we all participated. It actually went pretty far to extending the sense of a live shared experience. That's one thing Twitter can be really good for - sharing povs on a common experience like a TV show, a conference or ....political candidates performance.
Forget the pundits who wrap up the debates. Let's get Twitter-bates going simultaneous to the next round of debates. If some miracle happens and the Democratic nomination isn't tied up by midnight tonight, then lets have Twitter-reviews during the key speeches of the convention.
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I think the really interesting thing about Super Bowl ads today is just how much people have come to expect that they are entertainment instead of commercial messages. Firebrand TV is all about positioning ads as entertainment, for example. The only problem is, when it comes down to a choice between entertaining someone and delivering a commercial message - many brands choose entertainment. Of course, the best is to do both, but it seems too many brands are tempted to just choose to try and entertain. Not the smartest way to spend $2 million bucks.
Posted by: Rohit | February 05, 2008 at 09:35 AM
There has been a lot of talk about Twitter being leveraged to capture online political conversation. Unlike the @superbowlads experiment http://politweets.com/ accomplishes capturing the chatter on twitter in a more streamlined way. I am looking forward to seeing sites like this pop up for all sorts of events, perhaps the superbowl should have been one of them. Maybe American Idol?
http://tinyurl.com/3cjj9d
Posted by: Samantha Warren | February 05, 2008 at 09:53 AM
I'll check out Pollitweet
John, sorry yours did not get tabulated, Twitter is strange like that.
Posted by: Jeremiah Owyang | February 05, 2008 at 10:38 AM
John thanks, good news
I wanted to inform you that Josh Bernoff went to great pains to do analysis on the 2000+ replies, and has compiled, rated and ranked
you can now see the top ranked ads according to the twitter users who participated in twitterbowl
http://blogs.forrester.com/charleneli/2008/02/analyzing-the-t.html
Posted by: Jeremiah Owyang | February 05, 2008 at 04:41 PM
Interesting idea, especially good use with twitter. One of the many things I appreciate coming from a service like twitter. I must say this is a better idea than many I have seen. Very good analysis.
Posted by: hellyeahdude.com | February 06, 2008 at 08:12 PM
I think that this is an awesome use of twitter. As well as a great place for advertising and marketing companies to measure the word of mouth and buzz surrounding their ads. Great post!
Posted by: Erica DeWolf | February 08, 2008 at 11:57 PM
Great game, I enjoyed the commercials! Especially the Doritos one, where the mouse starts beating up on the guy waiting! Lol! To funny!
Just Talk About It! Online Community
Posted by: Bill | February 10, 2008 at 11:17 PM