Online magazines are an anachronism. I remember when Launch was a CD-ROM "digizine." In fact, we did one of the first interactive advertisiments for Sony which still seems pretty cool. But the whole digizine concept seemed to me to have nowhere to go in teh age of blogs et al.
Luv it. Typed in the bands I listen to most starting with Nick Cave and Social Distortion. And in a few moments I had a custom, daily digizine with text and motion media "published" and ready for a read. The interface has that chunky Web 2.0 simplicity which I love so well. And if I am not into the whole magazine metaphor, I can subscribe via RSS.
Some of the magic is in the format. Some in the simple promise of content that like my Pandora account will focus on artists I like and those that are related. If they can pay off on the relation- thing like Pandora does, then this will be spectacular.
Now the challenge is that I have yet to recieve an update (requested one week updates). I am going to chalk that off to beta-status.
No matter how "elegant" can a content service that must go beyond RSS delivery to pay-off on its value?
John - its been a while since you wrote this post... would love to hear your thoughts on our platform for brands (enables them to use idio's tech to deliver personalized content).
http://platform.idiomag.com
Posted by: Andrew | March 25, 2009 at 06:32 AM