Pharma Opportunity: Health Fashion

I need a new blog category. Besides Idea Bar. I need a category for ideas we recommended that show up somewhere else completly independently (and corroborate that we are onto something.

Springwise - one of my regular must-reads - reports on fashion "carrys" for glucose testing. This is a simple step forward but in an intersting way implies a shift in approach for those with, in this case,  diabetes. Don't let your disease own you. Don't let the fashion-less product offerings from health companies own you.

In this case it took an entrepeneur (and woman with gestational diabetes) to offer a cool way to carry her gear. We recommended this to a pharma client a while back. Now they should buy her company. Not for the revenue but to make a deeper commitment to the patients they serve. Not just medicine but lifestyle in context to their disease.

I love that she has a "beta-stickers" program. If ever there was a company set up to succeed via word of mouth, this is it. I hope that's where she goes with her marketing.

Rickin Velte's company is called Stick Me Designs. Check them out.

Comments

[Alison Byrne Fields]

You and I did talk about starting a blog about all of the ideas that we had that got squashed in place of an idea that was tried -- and UNtrue (like a poster on the wall of a community center).

However, I like the idea of recognizing ideas that you (or your team) had that someone else brought to successful fruition. Pouting with a dash of praise.

Do it.

[Stick Me Designs]

Let me tell ya I like the way you blog! Nice read. Thanks for the feature, and hey if my company gets bought...how 'bout you get a cut :) ~Thanks again*

[John Bell]

Okay R - I have had my lawyers ratify your comment for when you do strike it rich...;-}