I need a new blog category. Besides Idea Bar. I need a category for ideas we recommended that show up somewhere else completly independently (and corroborate that we are onto something.
Springwise - one of my regular must-reads - reports on fashion "carrys" for glucose testing. This is a simple step forward but in an intersting way implies a shift in approach for those with, in this case, diabetes. Don't let your disease own you. Don't let the fashion-less product offerings from health companies own you.
In this case it took an entrepeneur (and woman with gestational diabetes) to offer a cool way to carry her gear. We recommended this to a pharma client a while back. Now they should buy her company. Not for the revenue but to make a deeper commitment to the patients they serve. Not just medicine but lifestyle in context to their disease.
I love that she has a "beta-stickers" program. If ever there was a company set up to succeed via word of mouth, this is it. I hope that's where she goes with her marketing.
Rickin Velte's company is called Stick Me Designs. Check them out.