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August 09, 2007

Comments

Andrew

Agreed - have to give Wal-Mart props for keeping at it and trying new approaches.

Jeremiah's quote is dead on, especially the part about focusing on the USER BENEFIT. Will college kids actually find the Roommate Style Match quiz useful, or will they see it as a gimmicky ploy? Personally, if my soon-to-be roommate forwarded me a room style quiz, I'd be thinking: 1) this guy's a tool, and 2) I need to find a new roommate. I'm sure others might find it useful though...especially since you can share the results of the quiz on your profile page.

For me, it's interesting to think about how Wal-Mart is planning to grow its Facebook group. As you know, entering communities respectfully is a delicate process. Beyond sponsored placements within the community (display ads, etc), linking to the group via Wal-Mart's corporate site and in-store promotions, what else is kosher? I can't imagine students will actively seek out Wal-Mart in Facebook..

That said, what's your take on corporations actively inviting people to join Facebook groups? It's a very fine line...my belief is that proactive invites and friending is something that marketers should avoid at all costs. A corporate presence can't be forced -- it needs to be something that the community seeks out. This all goes back to Jeremiah's point re: the user benefit. If the experience is exceptional, the group will grow organically.

It will be interesting to watch how Wal-Mart's group develops. They appear to be going about it correctly this time. Hopefully it will be a success.

M Johnson

Thanks for the information, I did'nt know about this, it's so much info that's useful.

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