On May 31st, top brands in DC will come together to share insights from measuring the perfomance of social media programs. We will be sharing real cases, real metrics, how we are demonstrating that social media can positively impact business.
How Do You Measure the Success of Social Media?
As the second part of a 2-part series with Julie Perlmuttter's Web Manager's Roundtable, I will be presenting with Pierre Wielezynski, Communications Officer-Online Outreach - The World Bank. We will be hosting a group of Internet professionals from local businesses and organizations in a rapid fire review of how we are all masuring our social media programs.
We have presenters - 7 stories in 7 minutes (used to be 5x5) - who will each share a real case from their experience. In addition, many people have already taken the social media score so that we can compare notes.
- National Geographic
- The Nature Conservancy
- Library of Congress
- Humane Society
- EdWeek
- World Bank
- Ogilvy Public Realtions Worldwide
Here's the write up:
"No matter how new the world of social media is, business leaders must know the measurable benefits of getting involved. How can new strategies around blogs, search, wikis, social networks and new Web 2.0 services pay off for the organization? And what is the distinction between these digital strategies and the larger field of word-of-mouth marketing?
New and old models for measurement exist .There are measurement models from"simple" web metrics to the Net Promoter Score. A collection of promising monitoring services help collect useful data from the deluge. And can we measure "engagement" vs. impressions?
Blog "conversations" can be monitored for share-of-voice, tonality, brand mentions and more. Third party content supportive of your brand or issue can strengthen Google search results. Clever Web 2.0 applications allow you to create new, relevant services for customers and constituents engaging them deeper. And at the end of the day, we need to report success.
In this session, you will leave with practical answers for:
- What are the options for measuring the success of social media initiatives?
- What's in the works?
- What are some simple (low cost) things you can do to see what people are saying?
- What can you do now to benchmark, monitor and report performance of blogs, blog outreach, Web 2.0 applications?
- How can Word-of-mouth be measured?
- How can you assess the impact of your social media efforts when trying to influence policy?
- Where is that one page report the CEO/Director/President needs?"
Julie's Web Manager's Rountable is a great forum of top area executives running the Internet parts of their businesses. It pulls equally from government, non-profit and corporations. This session will be really interactive as we have this lively speed-presenting thing happening. We wanted to hear from a group of brands and put the "roundtable" back into WMRT.
You can track these events via justshowup.com (usually, our event isn't posted as of today, but we'll fix that.
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