State of the Vlogosphere - March

Ever since Rocketboom was Amanda and Andrew, Ryan turned me on to Have Money Will Vlog and we went to Vloggercon, I have loved video blogs. Having grown up professionally creating highly produced, million-dollar commercials, the immediacy of well-made vlogs is a relief. Just watch any historical ZeFrank episode.

Thanks to Jackson West at NewTeeVee, I found MeFeedia's State of the Vlogosphere. I am not sure their methodology is the most thorough in the world it seems like they rely on "self-reporting" via an RSS feed into their directory. But with over 2 million espiodes from 22K feeds and 13K sites, the directory is pretty substantial. MeFeedia is a great site overall, but back to their "State of..."

 

Here is the topline:

• their focus is on episodic video blogs not viral video
• Vloggers are an indepoendent sort and that impacts their choice of platform (opensource) to how they use video sharing sites. I can remember Ryanne Hodson warning me of YouTube's terms of service from a vloggers perspective a year ago. Not sure if those concerns persist but her POV speaks to that independent attitude.
• Viewer choice is a driving force causing vloggers to not settle on one sharing service and to offer episodic content in as many formats as possible.
• Hollywood still doesn't know what to make of the Long Tail vlog phenomena beyond scooping up some talent.

You can see the full blog post from MeFeedia here.