A while back in The Idea Bar, I proposed a way for brands to engage with the potluck supper phenomena. Alternatively, we frequently play with the idea of pop-up restaurants for clients. Now, there is a pop-up on the West Coast that has a great grassroots feel with a focus on culinary quality.
The Ghetto Gourmet has salon-like meals in the Oakland area. Here's how they describe their thing:
"The Ghetto Gourmet began as an original underground dining experience in a basement apartment in Oakland, California. The Townsend brothers, Joe the Chef and Jeremy the poet, cultivated a loyal following literally from the ground up. Every Monday night, 15-30 strangers gathered on their living room floor for a chance to make new friends and enjoy deliciously creative cuisine.
What started out as an experiment has turned into a movement. Influenced by traditional salons and a growing communal dining trend, The Ghetto Gourmet is excited to offer a range of services producing and directing private dinner parties and supperclub events."
Could these be sponsored? (Imagine Cake Love sponsoring an event and providing the dessert) What would the ROI be? It's an influencer strategy not a reach strategy (how many times have I said that?)