How political campaigns use the Web to gather support was well-documented throughout the past presidential campaign. Each side, of course, claiming credit for inventing this or that Web strategy. I am particularly interested in how local campaigns are using the Web and other channels of influence.
I attended a fundraiser for DC's up and coming mayoral challenger - Adrian Fenty. He's currently councilman for Ward 4 (elected twice). His critics call him young (true) and probably other things (wouldn't know). He has natural charisma - not quite Bill Clinton-charisma - but he absolutely connects with each person he speaks with. I am not saying that qualifies him for mayor. I am taking for granted that he is smart (Oberlin, Howard). I have heard he has a genuine idealism which I ocnsider a hopeful quality.
He is 18 months away from the election. That is the perfect time to establishing himself personally via the Web. His current Web site is little more than a thermometer. (they passed an important milestone to declare campaign funding by July 31st and try to scare others out of the race).
I am hoping they will get videos of him up there talking about the issues that matter to him and his constituents. I challenge any political candidate to the discipline of keeping a blog. Not sure it's the best way to connect. I presume they will unveil a fully-featured digital advocacy site. I just hope they do it soon. Unlike traditional media, the Web does quite well at the slow burn - accumulating search engine relevancy, send-this-to-a-friend-action and other dynamics over a longer period of time.